Optimizing your website / website content optimization is one of the best ways to ensure increase in number of visitors which in turn affects your revenue and helps your business in reaching out to more people. Though there are complete books written on this specific topic but I bring to you five quick and effective tips for SEO / Search-Engine-Optimization of your website.
- Optimize the first paragraph of your content. It is important because most search engines check the content till they get a hard return or reach 200 words therefore feeding it the important keywords-rich content in the beginning itself works good for your site’s ranking.
- Constantly updating your content. Search engines are highly favorable towards well-maintained and cared for websites. Keep adding fresh content on weekly or monthly basis for greater optimization of your website.
- Distribute your search terms wisely all over your website. Use anchor
texts, headings & subheadings, as well as navigational items on primary or secondary pages. This is a great way to optimize your website for the relevant keywords/ search terms that you have selected beforehand. - Ensure a search engine friendly website. It is true that a word-rich content works the best and hence should have precedence over videos, pictures or soundtracks. You can even configure your URLs to include a search term, index your website and make it easy to download. Minimizing downloading time works well with the Google’s website ranking system.
- Make your website easy to spot for local searches for similar business. You can go for location-tags in pay-per-click ads, include your locality in the list of search terms used in your content, utilize local social media – Foursquare, Meetup etc. you can even enlist your website/social media page on local business directories etc.
Hope this quick list helps you in your endeavor. If nothing else then just make sure to optimize your first paragraph and update your content regularly for higher rankings.
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